Bee Lovely - An award winning campaign
The 2011 International Green Award came to a climax last night with a magnificent, glittering, ‘green carpet’ event at the iconic Natural History Museum. BBC veteran, Phillippa Forrester and sustainability luminary Leo Johnson hosted the ceremony and announced winners for all 20 categories, along with the Best International Green Celebrity Award, new this year, won by Gisele Bündchen.
Neal’s Yard Remedies chose Boombox when they launched their ‘Bee Lovely’ handcream exclusively on Facebook. Boombox then went on to provide community management services, created bespoke Facebook iFrame page tabs and also managed the ‘Bee Lovely photography competition’ which saw hundreds of fans send in stunning photos to the brand’s Facebook page.