I wrote about this fantastic packaging design almost a year ago now, but stumbled across my old post recently and thought it was worth sharing once again. (I saw the ad on www.adsoftheworld.com)
What does your packaging say about you?
I love this packaging design by the Manajans/JWT agency for Miller. Rather than buy one box of beer, the simple and fun design encouraged
drinkers consumers to purchase three boxes and take home their very own boombox.
Themed to tie in with a music festival that promotes new and fresh talent, I think it could have been improved in one way. Add a QR code and let consumers download new music, helping emerging musicians gain further exposure as well as promoting the festival line up.